The Power of Starting Something Stupid

by Richie Norton

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"Richie Norton has written a book about courage. The courage to do work that matters and to do it with your heart and your soul. Go make something happen."— Seth Godin, author of The Icarus Deception

"Perfect book for these uncertain times." —Steve Forbes, Chairman and Editor-in-Chief of Forbes Media

What if the smartest people in the world understand something that the rest of us don't? (They do.) What if they know that in order to achieve success, they will sometimes have to do things that others may initially perceive as stupid? The fact of the matter is that the smartest people in the world don't run from stupid, they lean into it (in a smart way).

In The Power of Starting Something Stupid, Richie Norton redefines stupid as we know it, demonstrating that life-changing ideas are often tragically mislabeled stupid. What if the key to success, creativity, and fulfillment in your life lies in the potential of those stupid ideas? This deeply inspiring book will teach you:

  • How to crush fear, make dreams happen, and live without regret.
  • How to overcome obstacles such as lack of time, lack of education, or lack of money.
  • The 5 actions of the New Smart to achieve authentic success.

No more excuses. Learn how to start something stupid — the smartest thing you can do. Drawing on years of research, including hundreds of face-to-face interviews and some of the world's greatest success stories past and present, Richie shows you how stupid is the New Smart — the common denominator for success, creativity, and innovation in business and life.

Unabridged audio book

Product Details

Audiobook Runtime5.42
Audiobook NarratorRichie Norton

About the Author

Richie Norton

Richie Norton is the author of the #1 Amazon download, Résumés Are Dead and What to Do About It as well as the popular blog, Start Stuff. Pacific Business News recognized Richie as one of the top Forty Under 40 "best and brightest young businessmen" in Hawaii. He is an entrepreneur, a sought-after speaker, and an international business development consultant. Richie is happily married to Natalie, and they have four sons.

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Average rating:

(based upon 9 reviews)

Shake Up
By , Submitted on 2018-11-07

I enjoyed the book. It makes sense and the information is quite current. I served as a companion with Devin Graham so I know.

The Power of Starting Something Stupid
By , Submitted on 2015-02-25

For a while now, I've been wanting to write a book. I had an "idea" for a book, and have been to writing conferences. I've written a few details about characters, and had a general idea of where I wanted the story to go. But, that is it. I have found with all the reading and reviewing books that I do, I enjoy doing that more then writing. I don't discount the idea of writing one day, because I don't think I have given writing a fair shake, but after reading The Power of Starting Something Stupid, I have realized what my stupid idea is. I want to be an editor. I have know that deep down for awhile, but it's fun to finally put it out there. At times, while I was reading this book, many things the author expressed, applied to me. The most important chapter for my stupid idea was Chapter 10: Overcome Procrastination: Breaking the "Tomorrow" Habit. I think I've used every excuse in the book, literally. :) I learned that procrastination doesn't necessarily mean the things I do in my life aren't important, I need to make room for editing. Schooling, experience, and basically knowing where to start are my first steps. I am excited to pursue this new "stupid" idea in my life.

Walt Disney said, "All our dreams can come true, if we have the courage to pursue them." page 115

5 out of 5 stars. This book is very inspiring. A really great kick in the pants, especially for me. One of my favorite parts was the beginning chapter about Gavin, his son. I really enjoyed all the stories throughout the book. Many successful people sharing their stupid idea. I also liked how the author also used examples that are opposite of each other. For that to make more sense, see chapter 11. I would recommend this book to anyone, whether you have a stupid idea or not. This book is a great motivator in all aspects of life.

Start something!
By , Submitted on 2015-02-25

When I think of all the famous people who invented something great, I am blinded by their success. It is not until author Richie Norton starts pointing out in his book that most great ideas started out as what others labeled as "stupid." Wait a second! I began to really understand that brilliance is often mislabeled! Think about these ideas that were labeled stupid: the telephone, the car, the radio, putting a man on the moon, etc.

In The Power of Starting Something Stupid, Norton is going to walk you through how to get over the worry of your stupid idea and make your dreams a reality. Whether you want to start your own business or just live a life with a sense of accomplishment, this book can help you find success using the following steps:
1. Crush Fear
2. End Pride
3. Overcome Procrastination
4. Be Authentic
5. Serve, Thank, Ask, Receive, Trust
6. Leverage Existing Resources

Each step is carefully broken down helping the reader understand each point, what they can do about it, and a challenge to change your thought process. Filled with real-life examples from CEOs who had "stupid" ideas that became reality, inspirational quotes and logical graphics this book is a good read for anyone who wants to live their life intentionally and without regret.

This book is truly amazing!
By , Submitted on 2015-02-25

This is truly an amazing book! It is very well written and is so inspirational. Mr. Norton's writing style is easy to read and it just pulled me in. He made me feel like my "stupid" little ideas could change the world. He gives examples of his own, and he gives examples of others that have taken ideas and turned them into reality. I especially enjoyed the chapters on authenticity and service. I highly recommend this book for anyone who has a dream or an idea....pretty much everyone. You may read my full review on my book blog: Monica

It is now cool to get stupid
By , Submitted on 2015-02-25

Fantastic book. Sound principles that can be applied to any field. Richie writes from a business background; I work as a physician but find the principles universal. Great motivator and help.

My Stupid Idea is all I can think about
By , Submitted on 2015-02-25

A friend of mine recommended this book and I'm in the middle of reading it right now. I've always had an idea for a retirement project (still a number of years away), but since this book was introduced to me, I've started thinking of new ways to make it successful rather than putting it off. I've taken some small steps and it's now constantly on my mind.

Appreciate that this concept of starting something stupid has fostered some motivation I didn't have before.

Richie is the Real Deal
By , Submitted on 2015-02-25

This is my third time through this book. It's very motivating and encouraging. I met Richie in college where he was the Student Body President. He is the real deal. He is funny, down to earth, humble, fun, creative, and super smart. Seriously. I've known him for 10 years now and he is still the same super-positive guy I've ever known. I've eaten at his kitchen table, played with his kids, and been amazed at his wife's photography skills. So this book is just the embodiment of Richie - his voice shines through and through. You should really look up some of his youtube videos to kind of see the kind of guy he is. He's a little goofy and cheesy, but that is all part of the package. Richie has helped so many other people succeed in their businesses and he is very selfless. He is truly not in it for the money. It's about helping people and that is rare, rare thing to find in this world. I have never been so excited about my own life goals and ideas as I am at the moment and a HUGE part of that started with reading this book. You won't regret it.

By , Submitted on 2015-02-25

I was immediately intrigued with the title~ The Power of Starting Something Stupid. Power and Stupid in the same title...I had to read this book!

Then the subtitle caught my attention~ How to crush fear, make dreams happen and live without regret. Now I REALLY had to read this book!

We all know people who started something that everyone said just couldn't be done...and they succeeded...think the telephone, the car, radio, Walt Disney, Apple, Twitter, Amazon, etc.

But do we realize that ALL of us have that power within us?

Richie Norton shares his knowledge and gives step-by-step examples on how to implement that knowledge into our own lives.

My favorite phrase in the book is: "Live to Start ~ Start to Live."

So go ahead...start something stupid...whatever it takes :)

The kick-start that I needed
By , Submitted on 2015-02-25

I've toyed around with the idea of starting my own business for a few years, and I have read dozens of motivational/business books, but it wasn't until I got my hands on this book that I actually took the leap-- this was just the kick-start that I needed!

Not only is this book easy to digest, but it's filled with real-life examples and successes that can motivate. Perfect for those with the desire to change anything in their life--it will give you the motivation to get up and go!

The only regret I have is not reading this book sooner!

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