Running Into the Wind: Bronco Mendenhall - 5 Strategies for Building a Successful Team

by Alyson Von Feldt, Paul Gustavson

Running Into the Wind: Bronco Mendenhall - 5 Strategies for Building a Successful Team

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Product Description

The Deseret Bookshelf version is enhanced with video.

There is no other collegiate football program in the world like the one found at Brigham Young University. None. Certainly that has much to do with the fact that the school is the largest religious university in the United States, owned and operated by The Church of Jesus Christ of Latter-day Saints. But perhaps there is an even more unique differentiator—a head football coach who is unwavering in his unorthodox style of mentoring, strengthening, teaching, and even recruiting his players. Bronco Mendenhall's coaching style is considered jaw-dropping by many and ludicrous to some. However, no one can overlook the success the Cougars have had. How does his team consistently win ten or more games year after year? What philosophy and practices did Bronco implement to create this sustained success?

One thing we know is that Bronco's system goes against the grain. He believes that "running into the wind" is an opportunity and is key to ultimately creating a sustained competitive advantage.

The first section, "On the Field," discusses the challenges Bronco has faced as the head coach, the principles and practices he learned to face those challenges, and the on-field applications and results. The second section, "In the Football Offices," looks deeper into Bronco's "system" and the business principles and tools of the "five smooth stones" that Bronco was taught by Paul Gustavson. Whether you're a coach or a leader, the organization strategies and models that Paul taught Bronco can be applied to any business or team. Simply, this section is where the coach of the coach will coach you, too.

Product Details


  • SKU: 5081916


  • SKU: 5097615


Average rating

based upon 17 reviews
Great book with rare insight
By , Submitted on 2015-02-25

This book tells a remarkable story - about how football and business principles were fused together to produce a great football program. A program based on sound design principles, excellent leadership, the diffusion of knowledge,a willingness to take a hard look at yourself and a strategy based on differentiation.

If you read this book, you will learn a remarkable set of principles, strategies, tactics and techniques which will help you replicate Bronco's success.

I highly recommend this book.

insightful and practical
By , Submitted on 2015-02-25

This book does a superb job sharing the story of Bronco Mendenhall's success but also puts his success into a context. Bronco has brought his "band of brothers" philosophy into the BYU football program. He has based his insights on sound managerial principles. Paul has been a wonderful coach to the coach. He has helped Bronco adapt management principles to the football program to ensure sustained success. This book should appeal to BYU fans who want unique insights into the success of the BYU football program. It should also appeal to those interested in management practice as a blueprint for sustained organizational success

Learn the 5 Strategies for Building a Successful Team
By , Submitted on 2015-02-25

Readers of Running Into the Wind will benefit on three levels. First, you will learn the remarkable story of Bronco Mendenhall, who has led and inspired the perennial Top Twenty BYU football program as head coach. You will learn the degree of commitment and drive necessary to accomplish great things at such a young age.

Second, readers will learn Paul Gustavson's 5 strategies for building successful teams. From his first weeks on the job as a fledgling head coach, and on an on-going basis, Bronco has engaged Paul as an organizational design consultant and diligently applied principles of strategy and organizational design to the task of building sustainable competitive advantage.

Finally, readers will benefit from the fruits of co-author Alyson Von Feldt's interviews with dozens of players, assistant coaches and peers who tell personal and often heart-felt stories about life under Bronco's leadership. Alyson is a truly gifted writer, and her presentation of anecdotes and accounts of the BYU football program are engaging and enlightening.

I recommend this book for anyone interested in more than just a good read -- there are principles and methods covered this book that we can all apply to our lives and work.

About the Authors

Alyson Von Feldt

Alyson Von Feldt is a consultant and writer who has guided major organization design initiatives at enterprises ranging from startups to Fortune 500 companies. As a writer, she has developed robust tools and training programs that showcase and simplify powerful design techniques, and she has put to paper the stories of intriguing high-performing organizations. She founded Crimson Corporation with her husband, Doug, to help leaders transform their enterprises. She is a passionate BYU football fan and serves on the board of the Kansas City chapter of the BYU Alumni Association.

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Paul Gustavson

Paul Gustavson, a former BYU football player, has for more than three decades made an in-depth study of the strategies and design of high-performance teams and organizations. He received the prestigious BYU Marriott School of Management's William G. Dyer Distinguished Alumni Award in 1999. Since founding his own company, Organization Planning and Design, Inc., Paul's consulting work has included national and international projects for Fortune 500 companies as well as over fifty startups, greenfield sites, and joint ventures. Paul's work has been featured in more than fifty books, company magazines, and periodicals.

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