Deseret Book Company Privacy Policy

Last Modified: November 30, 2018.

This Privacy Policy applies to Personal Information that may be collected when you interact (a) with Deseret Book Company, its subsidiaries ("DBC"), and (b) DBC's websites, Applications and devices owned and operated by DBC (“Sites”). Protecting the privacy and security of your Personal Information is a priority at DBC, and we believe that a single, comprehensive privacy policy that is straightforward and clear is in the best interest of our customers and our businesses. IF YOU HAVE ANY CONCERN REGARDING THIS PRIVACY POLICY, EITHER PLEASE DO NOT USE OUR WEBSITE OR FEEL FREE TO CONTACT OUR CUSTOMER SERVICE DEPARTMENT AT 1.800.453.4532 WITH YOUR QUESTIONS.

DBC reserves the right to modify or amend this Privacy Policy at any time, but you can be assured that, should it be necessary to do so, we will always do so in accordance with the DBC Privacy Principles of clarity, security, and integrity. Additionally, if we make material changes to this Privacy Policy, we will notify you by means of a prominent notice on this website prior to the change becoming effective.

This Privacy Policy addresses the following questions:

  1. What is the information that we collect?
  2. Why do we collect Personal Information?
  3. How do we collect Personal Information?
  4. How do we use Personal Information?
  5. With whom do we share Personal Information?
  6. Cookies
  7. Children’s Privacy
  8. How do we secure Personal Information?
  9. How long do we retain Personal Information?
  10. How do we respect your choices about your Personal Information?
  11. Your Rights
  12. External Links
  13. Whom do I contact if I have questions or concerns?
  14. Definitions

1. What is the information that we collect?

We collect two basic types of information - Personal Information and Anonymous Information - and we may use Personal and Anonymous Information to create a third type of information, Aggregate Information. Information may or may not fall under the following categories of information:

2. Why do we collect Personal Information?

We collect your Personal Information in an effort to provide you with a superior customer experience and, as necessary, to administer our business. It allows DBC to provide you with easy access to our products and services, with a particular focus on the items and programs that may be of most interest to you. For more information as to how we collect Personal Information, please see the section 4 below entitled: "How do we use your Personal Information?"

3. How do we collect your Personal Information?

(a) Information that you provide to DBC

(b) Information automatically collected when you visit our websites

Information collected from visitors from outside the United States: If you are visiting DBC from outside the United States and provide DBC with Personal Information, please note that DBC is located in the United States and your Personal Information will be stored and processed on servers located within the United States. The data protection laws in the United States may not be as strict or comprehensive as those in your country. However, we value your privacy and always strive to treat it in accordance with applicable law and DBC’s Privacy Principles of clarity, security and integrity. By voluntarily sharing your Personal Information with us, you understand that your Personal Information will be stored and processed in the United States.

4. How do we use Personal Information?

DBC uses your Personal Information for the purpose of conducting our business and pursuing our legitimate interests, in particular to provide you with a superior customer experience at our stores and on and through our websites. For example, we use your Personal Information to:

5. With whom do we share Personal Information?

Protecting the privacy and security of your Personal Information is a top priority at DBC. DBC DOES NOT SELL OR RENT YOUR PERSONAL INFORMATION TO THIRD PARTIES. We will not share your Personal Information outside DBC except in limited circumstances, including:

6. Cookies

Information collected using cookies: Like many online retailers, we use cookies to personalize and enhance your browsing and shopping experience. Cookies are small files that we place on your computer's hard drive to collect information about your activities on our websites. Cookies help DBC to: (1) speed navigation, keep track of items in your shopping cart and provide you with content that is tailored to you; (2) remember information you gave DBC so that you don't have to reenter it; (3) determine the effectiveness of some of our marketing efforts and communications; and (4) monitor the total number of visitors, pages viewed, and the total number of banners displayed. Browsers are typically set to create cookies automatically. You can choose to have your browser notify you when cookies are being written to your computer or accessed, or you can disable cookies entirely. If you disable cookies, however, you will not be able to place items in a Deseretbook.com shopping cart, and therefore you will not be able to place an order with DBC online. Also, by not using cookies, some Deseretbook.com website features and services may not function properly.

Information collected using pixel tags or clear GIFs: To help DBC understand the effectiveness of our communications and marketing efforts, we may use "message format" and "message open" sensing technologies that use pixel tags or clear GIFs (which are also called web beacons). These technologies allow DBC to know if your e-mail server is able to accept HTML e-mails and, if it is, to: (1) send you e-mails in that format; and (2) determine if you have opened our e-mail messages.

Information collected from DBC Applications: When you use a DBC Application, we automatically collect information that the app sends to DBC when it is connected to the Internet. For example, we may receive and collect information concerning search queries, downloads, buying preferences etc.

Do Not Track Disclosure: Certain web browsers may allow you to enable a “do not track” option that sends signals to the websites you visit indicating that you do not want your online activities tracked. This is different than blocking cookies as browsers with the “do not track” option selected may still accept cookies. We currently do not honor “do not track” signals. If we do so in the future, we will modify this Privacy Policy accordingly.

7. Children’s Privacy

The Site is not directed to, or intended for use by, children (defined as anyone under thirteen (13) years old). Children should not use or submit any information through the Site or its Services. If you are under the age of 13, you only may use the Services with permission from your parents or guardians. Deseret Book Company does not knowingly collect personally identifiable information from users under the age of 13. If a child under 13 submits information through any part of the Services, and we become aware that the person submitting the information is a child, we will attempt to delete this information as soon as possible. Parents can contact customer Services to request access to, change, or delete their child’s personal information by sending an email to us at service@deseretbook.com.

8. How do we secure Personal Information?

We take significant and appropriate security measures, including physical, technological and procedural measures, to help safeguard your Personal Information and to prevent unauthorized access and disclosure. In addition, we use industry-standard technology, such as firewalls and encryption in the transmission of certain sensitive Personal Information, designed to prevent unauthorized persons from gaining access to your Personal Information, and, as technology develops, we intend to take additional measures to improve security.

9. How long do we retain your Personal Information?

We retain your Personal Information for as long as you remain a customer and thereafter only for the period necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or allowed by law, including to fulfil a legal obligation.

10. How do we respect your choices about your Personal Information?

When you interact with DBC in certain ways, you may be eligible to receive certain marketing-related and promotional communications. The most common of these circumstances include:

If, at any time, you wish to no longer receive promotional communications from DBC Booksellers, Deseretbook.com, the DBC Member Platinum program or any other DBC entity, please follow the instructions below:

11. Your Rights

Under the law of some countries, you may have certain rights with respect to your Personal Information. These rights may include the right to: (i) request access to and rectification or erasure of your Personal Information; (ii) obtain restriction of processing or object to processing of your Personal Information; and (iii) ask for a copy of your Personal Information to be provided to you or a third party in a machine readable format. If you wish to exercise one of the above-mentioned rights, please send us your request to the contact details set out below. If you have unresolved concerns, you may also have the right to lodge a complaint about the processing of your Personal Information with your local data protection authority in the European Union or elsewhere.

California Civil Code Section § 1798.83 permits users of our website that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, you may contact us as described below.

12. External Links

Our website or Applications may, from time to time, contain links to external sites operated by third parties. We are not responsible for these third-party sites or the content of such third-party sites. Once you have left this website, we cannot be responsible for the protection and privacy of any information that you provide. You should exercise caution and look at the privacy policy of any websites you visit.

13. Whom do I contact if I have questions or concerns?

If you have any questions about this Privacy Policy, please contact DBC at privacy@deseretbook.com or call customer service at 800.453.4532 or 801.534.1515. You may also contact us by mail using the following address:

Attn: Business Affairs
Deseret Book Company
57 W. South Temple St.
PO Box 30178
Salt Lake City, UT 84101

14. Definitions

For legal information about our Deseret Bookshelf service see our Deseret Bookshelf End User License Agreement.