Platinum Rewards Club

Frequently Asked Questions

Deseret Book Platinum Rewards is a rich customer shopping program providing points on purchases, along with other great benefits. For $25 annual fee, members enjoy points, discounts, and rewards all year including partner benefits from outside companies like Universal Studios, Morris Murdock Travel and more. Members report they loved “getting and spending points, getting free gifts, and surprised by the discounts and offers available.”

Purchase a Platinum Rewards membership and receive:

  • 10% Back in Points on Most Purchases (10 points per $1 spent)
  • Free Products or Discounts with Points (100 points = $1 discount)
  • Free Year of LDS Living Magazine
  • Free Birthday Gift
  • Free eBook
  • Exclusive Offers and Discounts

Earn 10% Back in Points on Most Purchases. After a Platinum Rewards membership has been purchased, members earn 10% back in points on most purchases. A limited number of products, services, gift cards, and taxes are excluded, where points are not earned (see a store associate or the “Disclaimer & Exclusions” below).

Free Products or Discounts with Points. Redeem your points for free product or discounts on your purchases (100 points = $1.00). Points may not be redeemed to purchase the Platinum Rewards membership, taxes, gift cards, and additional exclusions may apply (see “Disclaimer and Exclusions” below).

Free Year of LDS Living Magazine. Receive a full year of LDS Living Magazine, with your first issue sent by mail approximately 15-60 days after joining. Gifting the magazine subscription by mail is not currently available, but may be hand-delivered if desired. Your last issue of LDS Living magazine will typically include a reminder of membership expiration as a courtesy to renew.

Free Birthday Gift. When setting up your Platinum Rewards account, please give us the month and day you were born, and you will be notified of a free gift on or near your birthday. Birthday gifts vary, and are available to both online and in-store shoppers.

Exclusive Offers and Discounts. Membership in Platinum Rewards provides many opportunities to earn points, attend live events, get additional points on Double Points Days, and access additional outside benefits on the Platinum Rewards portal. Periodically, members will be given an opportunity to participate in a promotion or sale event tied exclusively to Platinum Rewards. These events are typically promoted or communicated through email or catalogs.

You can view your Platinum information through the Platinum Portal online at Log in or create a new account online. Once logged in, click "My Account." You will then see "My Platinum" on the left side where you can access your personal contact information, your points balance, expiration date, and more. Benefits may also be accessed including the merchant offers and discounts described above.

My Platinum

Log in or create a new account. Once logged in, go to your Platinum Portal by clicking "My Account", then "My Platinum." Enter your Rewards Number with an R before the number in the indicated field and click "Register Your Account." Your Platinum account will then sync to your online account and you can start earning and spending points for your online orders.

Attach Account

Your Rewards number is on every catalog, magazine, store receipt, is 6-10 characters, and is always preceded by an R. Email or call 1-800-453-4532 for help.

You can earn points on qualified purchases in store or online. In store, your account is attached to the phone number you have on the account. Each time you shop in store give the cashier your phone number to bring up your account and the points are earned automatically. To earn points for qualified online purchases you will need to attach your Platinum account to your online account.

You will have access to the newly earned points the next business day.

Your points are listed on the following:

  • The back of the catalogs
  • On the bottom of your receipt
  • Your Platinum Portal online at

You can redeem your points in the store or online. To redeem points in store give the associate your phone number at the register to access your points. The associate can tell you how many points you have available and will ask how many points you would like to use. The points will be subtracted from your total. To redeem points online you will need to first link your Platinum account to your online account. You only need to do this once. After the initial linking your Platinum points will be available for you to redeem online. On the Payment step of the check out process, click "Apply Platinum Points." You can choose to use part of your points or if you have enough points you can choose to use points to pay for the full amount of the transaction. Points do not apply to shipping costs.

The LDS Living Magazine is sent out during the months of: January, March, May, July, September, and November. Depending on when you became a Platinum Rewards member, will determine when you will see your first issue of the LDS Living sent to your home. Expect to see your first issue in the mail, anywhere from four to six weeks. For Deseret Book Platinum customer service: email or call 1-800-453-4532.

A coupon for your free birthday gift will be emailed to you. You can either claim this online, by clicking “Claim” or by showing your coupon to a store associate to redeem your free gift.

You can claim these offers in your Platinum Portal. As you scroll down past your account details on the right side of the page, you will begin to see the entire list of Merchant and discount information available to you. Once you find the discount you are looking for click “Claim” to continue. Once you have clicked “Claim”, you will be then taken away from the Deseret Book website to our Merchant Partner’s page where you finish your transaction for discounted product and tickets.

Log into your account and go to your Platinum Portal by clicking "My Account", then "My Platinum". Directions for how to download your free eBook are found under the free eBook icon in your list of benefits. Follow the directions under the "Click here for more information" link.

Free eBook

Members can expect to receive a monthly email soon after joining that will provide information on their membership, new benefits, upcoming promotions and sales, and exclusive products for Platinum members only. Local and national merchants will be highlighted, and new affiliate merchants will be given opportunity to promote their offers or discount to members.

If you have your Rewards number (R# - example: R654321) from a catalog, magazine, store receipt, or if you don't have your Rewards number, and can't set up your account, email or call 1-800-453-4532 for help. They will provide you with a rewards number and help you log on.

Contact information is critical to communicating your Platinum Rewards benefits on a regular basis. Catalogs and mailers may be sent to your mailbox to announce special events, but email is now required for a member to take full advantage of the benefits. Typically, members log in to the Platinum Rewards portal and provide or update their contact information, including an email address. This information will not be sold or rented to other companies or organizations outside the Deseret Book family. Our privacy policy may be accessed at

Yes, but only if living within the same household. The primary name on the account is the person purchasing the membership. Both names must be on the account, and both may redeem points with required personal ID. Other members of the immediate family (same household) may use the account to purchase and earn points, but will not be allowed to redeem points.

Your Platinum account will automatically renew if you've signed up for the Platinum auto-renewal program. You can verify if you're in this program online by going to 'My Account' on and clicking on 'My Subscriptions.' If you have an active Platinum Rewards subscription, it will show here. Otherwise you'll need to enroll in the Platinum Rewards auto-renewal program on that same page. Renewal reminders are available at the point of sale, on catalogs and magazines, in email, and on the 'My Platinum' account page. We strive to provide members with timely information on expiration and renewal.

can renew their membership online, in any of our stores, or at 1-800-453-4532, typically within a month of expiration in order to ensure earning of points and retaining all member benefits. If you've enrolled in our automatic renewal program for Platinum, your subscription will always be active. Otherwise your Platinum Rewards renewal will reflect 12 months of membership, even if renewal is earlier than the expiration date. Again, renewing prior to the expiration date will not impact the annual membership (you'll always get an additional 365 days of membership toward your current expiration date).

Disclaimers and Exclusions

An annual Deseret Book Platinum Rewards Club membership is $25, and includes the benefits listed above. Membership is renewed every 365 days, and will never be impacted by an early renewal (member renews prior to the expiration date...we calculate the correct number of days for each membership purchased, and add those days to the membership). However, only 2 memberships may be purchased in any calendar year (in other words, members may not purchase 3 year memberships, etc.).

Membership benefits are for members and their immediate family members living in the same household. However, only the member and designated spouse or partner (within the same household) may redeem points, and must show ID at the time of redemption. Both names must be on the account, with the primary name as the purchaser. Access to the member account pages and ensuing benefit pages is limited to members only. Members may forfeit membership for giving others unauthorized access.

Rewards, benefits and Partner Merchant savings are determined by the Deseret Book company, available only during the term of membership, and may be discontinued at any time. Members may be denied benefits for reasons determined by Deseret Book Company.

Get 10% Back In Points on Future Purchases includes purchases after the first purchase of membership. Products or services where points may not be earned or redeemed include:

  • Church distribution products
  • Subscription services
  • Items that are non-taxable
  • Platinum Rewards membership
  • Gift Cards
  • Tickets

Points may be redeemed at any Deseret Book store,, or through 1-800-453-4532 for FREE products or discounts on products. Currently, to redeem points online at checkout, enter the number of points in the special comments section and your order will be reduced accordingly. Points will expire at the end of 18 months with no member activity (if the membership expires, and membership is not renewed). Points will continue to be earned with a current membership. If a membership lapses, points are available for redemption for an 18 month period before expiring (unless another membership is purchased during that time).

Merchant Offers and Discounts are the responsibility of the affiliate or partner merchant, and are subject to change. Deseret Book will provide the best information available, but cannot be held responsible for incorrect information or outdated offers. Every reasonable attempt will be made to update the partner merchant site and provide members with the most recent information.